Saturday, August 31, 2019
Promotional Strategy Essay
1.1 Background Nowadays, cafà © is one of the most demanded businesses. Cafà ©Ã¢â¬â¢s business development continues to grow day by day, so differentiation every cafà © has its own advantages. For example, there are cafà © for reading books, watch live music, watch football, meeting, or just as extra facility (such as in the workshop, or in the car saloon), etc. Cafà © taken from French language, that means coffee, but later become a place where people can drink not only coffee but also other beverages. In Indonesia, cafà © means a simple place, but quite interesting where people can also eat. Cafà © regarding to common encyclopedia is a place that serve food and beverages or place used to eat. Cafà © regarding to The New Collins Dictionary & Theosaurus is a cheap restaurant that serving an easy cooked food. Cafà © is a place that similar to restaurant but has a special restriction. From definitions above author conclude that cafà © is a place like restaurant with a smaller scope that s erve food and beverages with variety facilities such as live music or free internet that provided for their customer. Hanging out with friends, or family definitely becoming something that makes us happy. Especially if it is we do in a relaxed atmosphere in a room or a special place. There are several ways you can do to it, especially the design space for a coffee, tea or a chat with the family, namely by: Create a comfortable sofa and put in seating space, the comfort it would certainly have made us feel at home and comfort to sharing stories. Put your stereo or home theater set in the corner of the room, where the sound effects are produced not disturb your ears nor anyone else was in the room. Put some ancillary equipment such as coffee maker, toaster, microwave or dispencer, which makes us easy to have drinks or warm food to be able to linger together. Create the atmosphere is not too bright and exotic with the right lighting. Can be placed lamp or standing lamp and other trinkets enough to read but perfect for hanging out together. If some of above things are done, they may be called a cafà ©. Beside for relaxing and hanging out with friends, cafà © nowadays also become a place to work. University of British Columbia has recently launched a study on the effectiveness of the work based on the level of noise in the workplace. More than 300 participants were asked to complete a series of tasks to test the concentration of thought. At the same time, the noise level in the room is constantly changing, ranging from very quiet until the sounds were deafening. As reported by Genius Beauty, the participants proved to be more easily accomplishing tasks in a room that has a noise level of average sound. Atmosphere in cafà © that were not so quite but not disturb the concentration able to make them more comfortable at the thought. ââ¬Å"And the idea of just wandering off to a cafà © with a notebook and writing and seeing where that takes me for awhile is just blissâ⬠J.K. Rowling (Author of Harry Potter) 1.2 Brief History of Kofielosophy Cafà © Most of restaurans and cafes in Bandung has wi-fi facilities nowadays. One of those cafes is Kofielosophy. It is located in Jl. Anggrek 36. Kofielosophy was established on June 2010. Since the owner of Kofielosophy love to work while relaxing, the owner builds a cafà © that provide food, beverage, entertainment, background music, and also meeting room. There are a lot of cafes in Bandung, which provide wi-fi for work, but there are just a few which provide a meeting room inside the cafà ©, especially in Bandung Central area. What is the atmosphere like? What does Kofielosophy look like i.e.: furniture, lighting, colors, art, etc? its very classy and elegant, relaxed with Indonesian-European sophistication. Kofielosophy have small cool stage on the second floor. This cafà © create a comfortable casual dining experience through their creative walls, woody and white walls with many accecorries , even their staff wear all black uniform And how about the outdoor seating? Kofielosophy concept is all about relaxed dining atmosphere, with back-sound music. Kofielosophy have a soft lounge area for relaxing, bar, and outdoor seating area for dinners, which is great for relaxing lunch in the sun or dinner. They donââ¬â¢t need any air-conditioning because the atmosphere at the location itself is already fresh. The reason why Kofielosophy still stands out is because they are a fresh injection into the Bandung central area scene. And the mission statement of Kofielosophy is relaxed, sophisticated, accessible casual dining, and peacefully working. The author asks to the Koffielosphyââ¬â¢s management about why they build business in Bandung Central area, and asks about are they like the surrounding area. And Koffielosophyââ¬â¢s told that Bandung Central area is sophisticated, neat, and hard working. They feel their cafà © concept goes hand in hand with that environment and suits their patrons perfectly. They also have very lovely neighbors; they all support each other, which are other cafes and restaurants. Even the others had more customers. About the staffs and employees of Koffielosophy, they are dynamic, friendly and of course they wear black shirts. Koffielosophyââ¬â¢s encourage their staff to talk to customers and be educated about its food and beverages and the facilities. Koffielosophy is also offer many else beside food and beverages, Koffielosophy can lease a place on the 2nd floor for family gathering, birthday party, wedding party, karaoke, music events, or watch football. And company meeting, seminar on t he meeting room. 1.3 Problem Identification Kofielosophy cafà © has actually managing its company poorly. It has some problems that need to be fixed. The managements of Kofielosophy are also open for insights and suggestions from visitors. The management of Kofielosophy realized that they are not as good as their other competitors in Bandung such as Bober cafà ©, etc. Therefore they would like to improve theire competitiveness on order to be able to compete with the existing competitors. There are some problems facing in the Kofielosophy, which are: first, the promotional program of the Kofielosophy is not attractive, not creative and not innovative. à In addition, there are some other things have become problems of Kofielosophy, that are the waiters in the cafà © are less communicative and tend to be passive (it means that the waiter at this cafà © is less able to show kindness and friendliness to consumer who come, they are less close to consumers), and then Kofielosophy is less able to care or maintenance of facilities they have (there are some facilities that are not functioning properly). 1.4 Research Objectives This research will be conducted to analyze, observe, and answer the specific problems with a valid method and knowledge. The purposes of this research are: 1. The author wants to find out how the managements of Koffielosophy make strategic breakthrough promotional programs, effective, and efficient. 2. The author wants to know about the service quality improvement of Koffielosophy to increase competitive strength 3. The author wants to help find solutions of problems facing in Koffielosophy The personal objectives are to fulfill the final thesis requirement for the bachelor of management business degree in School of Business and Management ITB, participate in giving ideas and recommendations for development of Koffielosophy, and also gaining experiences on managing a cafà © as basic knowledge for personal future business. Finally after all of the preliminary objectives are met then it will be able to find the gap analysis and the solution which will lead to the conclusion that will show what should the management do to improve the quality of the Koffielosophy Cafà ©. 1.5 Problem Limitation In this final project, there are several limitations of scope did by the researcher; which are the following: 1. The scope of study in this research is to know about the promotional management and promotional strategies improvement of Koffielosophy to increase their competitive strength 2. This research has been limited only to see costumers perceptions of Koffielosphy, and what should Koffielosophy do to attract customers and increase competitive strengths of Koffielosophy 3. The research will be identified through some theories (Literature Study), internal data and some articles/journals, which then saw the real facts on ground like Observaton Jump (Field Observation), In-depth Interview on customers and management of Koffielosophy itself; and the distribution of questionnaires. 4. The spread of the questionnaires only to customers of Koffielosophy, which is located in Jl. Anggrek no 36, Bandung Central Area, as the respondents of this research 5. The analysis result of this research is a case study and based on the situation of surroundings and the date resulted during the research. The observation of this research was done in Koffielosophy that is located in Jl Anggrek no 36, Bandung Central Area. To reduce the possibility of digressing from the topic, the scope of research shall be limited by these specifications: The scope research is only to measure Koffielosophy customerââ¬â¢s perception toward the Koffielosophyââ¬â¢s current management promotions condition, therefore a study of Koffielosophy current internal management is not too necessary. The research and discussion explored is all a customers based problem not the management or the employees of the Koffielosophy. The condition that is discussed in this report is based on the condition of Koffielosophy on the latest February 2013, which was the last month of the observation. 1.6 Research Questions In order to achieve the research objectives, requires some questions according to the author problems are discussed, such as: 1. Who are the potential targets of Koffielosophy? 2. How customerââ¬â¢s perception about the quality of service of Koffielosophy? 3. Who are the competitors of Koffielosophy? 4. What differences of Koffielosophy with their competitors? 5. What should Koffielosophy do (promotional strategies) to attract consumers to come to Koffielosophy? 6. How are the marketing strategies for Koffielosophy? 7. How is the competitive condition? 8. How is the public awareness of Koffelosophy? 9. How to increase the revenue or profit of Koffielosophy? The research questions design will mainly focus on the quality of Koffielosophy management promotions according to the customerââ¬â¢s perception, especially in Bandung Central Area, which in the end will result the perceived management promotion and also how to take back the customers of Koffielosophy. This thing is conducted in order to know what is the current perception about Koffielosophy of the Bandung Central Areaââ¬â¢s customers and communities, which will give the management some suggestions, what kind of promotion strategies of Koffielosophy should be improved in order to take back the existing customers in Bandung Central Area and also to create the superior promotion management according to the customers perceptions 1.7 Research Methodology In order to help the researcher collect proper data during the research and investigation, some methods that will be used are: 1. Field Observation (Exploratory Research) Field observation is an observation that the author will do directly to condition around Kofielosophy. The author will observe about five things that related about the research topics, which are based on the facilities; then based on the services; then based on the prices; and then based on the promotions. In field observation, the author can find what the customerââ¬â¢s want and need; and then through the field observation, the author can get some recommendation to the Kofielosophy, especially what should they do for marketing planning in the future. Through the field observation, the author can know about the competition in around Bandung central area, and author can get, which is the key competitor, where SWOT analysis can be used to know how much the condition of music cafà © competition. 2. In-depth Interview (Exploratory Research) In-Depth Interview also belongs to qualitative method. In-Depth interview, we have confidential and secure conversation between the author as the interviewer, and customers as a respondent continually, and management of Kofielosophy. In this method, the interviewer also has to make sure about the topics that are crucial to ask for the reasons of the purpose and the issues of the survey in the conversation and the client have to approve it. The author as researcher hopes they will give the best and honest answers to be considered in applying the Kofielosophy. In addition, the interviewer will also interview the management of Kofielosophy; where the interviewer will get more informationââ¬â¢s about the cafà ©. After that, the author will get important variable that can help me to create the questionnaire later. 2. Questionnaire (Descriptive Research) For quantitative research, the primary data collection instrument is the questionnaire. To enhance the analysis and facilitate the classification of responses, into meaningful categories, questionnaire includes both substantive questions that are relevant to the purposes of the study and pertinent demographic questions. Questions can be open-minded (requiring answers in the respondentââ¬â¢s own word) which yield more information but are more difficult to code and analyze, or close-ended (the respondent merely checks the appropriate answer from a list of options) which are limited to the alternative responses provided. And then, all questions in questionnaire are based on the field observation and in-depth interview. 1.8 Report Structure This report structure is discussed here to describe how the research was done in steps; therefore readers will be able to understand the report holistically. This report also consist of chapters explained below: 1. Chapter I: Introduction This chapter explains about the overview; research background, problem statement, research objectives, research questions and research scopes, and the short explanation of research methodology. 2. Chapter II: Theoretical Foundation This chapter explains theoretical foundation from various literatures regarding the subject. It is started with the theoretical concept about marketing generally. 3. Chapter III: Research Methodology This chapter explains detailed methodology use to address the problems, including the research concept, research steps, the research objectives, and also the methods, and data gathering 4. Chapter IV: Data Analysis This Chapter present the data gathered about the company, such as brief history, organizational structure, survey and interview results, also the primary data from the questionnaires spread to customers. 5. Chapter V: Conclusions and Recommendations This chapter incorporates a discussion of the result, a conclusions, and a project for the problem formulated, which is a conclusion about the customers perception toward Kofielosophy, and recommendations to Kofielosophy what should they do in the future planning.
Friday, August 30, 2019
Gender Roles In Macbeth Essay
It is important to understand the role that gender plays in todayââ¬â¢s society, as compared with the gender roles portrayed in William Shakespeareââ¬â¢s Macbeth. Gender can be seen as a bias both today and in the time in which Macbeth takes place. Masculinity is a strong symbol used within gender throughout the play, and is a parallel with icons today. Today, gender can be played as a bias in jobs, job interviews, political systems, and social classes. Women are typically labeled as the weaker sex, and the same applies to Macbethââ¬â¢s time. Women tend to have a harder time today when trying to get jobs that were previously only held by males, for example, the president of the United States. The president is seen as powerful, and a symbol of strength representing the U.S. Unfortunately, because the stereotypical woman is seen as weak, women typically arenââ¬â¢t voted into high-ranking offices. The same unfair balance of gender is seen the same way in Macbeth. Both Macbeth and Lady Macbeth are striving towards masculinity. The importance of masculinity to the both of them is an issue of power. Lady Macbeth aspires to be a man so that she can show supremacy and be more of a ruler. Macbeth has a mental struggle with his masculinity, mostly because Lady Macbeth convinces him of it. Because Lady Macbeth cannot really become a man, she has to work vicariously through Macbeth, making him become king. To control Macbeth, she must use his aim to become more masculine, to drive his killing of Duncan. In Act I, Scene I, on line 51, Macbeth affirms, ââ¬Å"I dare do all that may become a man. Who dares [do] more is none.â⬠Macbeth is replying to Lady Macbeth when she asks if he is afraid to do the task of killing Duncan. It is important to see how Lady Macbeth uses her husbands strive for masculinity to achieve her virile nature. When identifying the roles that gender plays today, and contrast them to the way gender is depicted in Macbeth, we can see the two of them are very similar. To date in the United States, we have not had a female president, the highest-raking political office in America. In Macbethââ¬â¢s time, no women were allowed to be king, which was the highest symbol of power during the time the play took place. Lady Macbeth faces problems with the gender roles,à because she wants more power than she is allowed. To work around this, she needs to do her work through her husband, provoking him using his struggle with manhood.
Thursday, August 29, 2019
Cell Culture Essay Example | Topics and Well Written Essays - 250 words
Cell Culture - Essay Example The number of giant cells should be low and fixed (MSUM, n.d.). The cell line selected for the study is rat coronary artery adventitial fibroblasts (Jenkins et al., 2007). The advantage of this selection is the fact that these cells have an important role in developing arteriosclerosis and plaque development (Jenkins et al., 2007), they divide rapidly and can differentiate into myofibroblasts (Jenkins et al., 2007) so those cells and their role in cardiovascular diseases can also be studied by the same culture instead of culturing the cells separately. Also, the culture permits the sole role of fibroblasts to be studied without the influence of other cells on them (Jenkins et al., 2007). The limitation of this cell line is that they have not been studied much before (Jenkins et al., 2007), so their response to different stimuli has not yet been fully determined (Jenkins et al., 2007); therefore, they might show unexpected behavior during
Wednesday, August 28, 2019
International Financial Management Assignment Example | Topics and Well Written Essays - 2500 words
International Financial Management - Assignment Example Pertaining to planned investments in South Africa by Neptune, this report outlines the possible threats of local firmsââ¬â¢ resistance and how Neptune might respond to them. Finally, the report outlines the effects of currency variation of citing production abroad, if Neptune let sales in South Africa to be in Rand. Effects of the Possibility that the United States will take Action to reduce its Current Account Deficit on Neptune The current account deficit refers to a situation where the total imports into a country exceed the total exports (RupyaGyan, 2013). Reduction of the current account deficit means a reduction in the quantity and value of imports and an increase in the quantity and value of exports. The major aim of this move is to encourage and promote exports while protecting local firms of a country. However, it should be noted that a switch in expenditure from foreign to home goods reduces foreign income (Jones, 2003, p, 641). For instance, For instance, industrial cou ntries sought to reduce their current account deficits by reducing oil imports or increasing their exports to other countries. As exports increase, current account deficit reduces (Siddaiah, 2010, p, 71). The possibility that the United States will take action to reduce its current account deficit will pose various effects on Neptune Plc. ... Effects on Neptune Plc if it continues to Export Water Pumps to the United States If the United Statesââ¬â¢ government takes action to reduce its current account deficit, then the governmentââ¬â¢s main objective will be to reduce imports to its country and increase its exports. Most governments use the policy of reduction of the current account deficit to divert the expenditure of consumers away from imports and direct it towards home produced goods. Countries limit imports to reduce current account deficit (Neave, 2009, p, 301).This means that, as United Statesââ¬â¢ residents turn their attention to home produced water pumps, they will spend more in purchasing American manufactured water pumps and spends less in buying foreign manufactured water pumps that have been exported to the United States. Consequently, the demand for foreign manufactured water pumps, Neptune Plcââ¬â¢s water pumps being among the category is likely to reduce drastically. This is because Neptune Pl c manufactures water pumps in Europe and exports to the United States of America. Consequently, this will lead to a decrease in profits because sales shall have decreased because of that scenario. The possible ways that the United Statesââ¬â¢ Government can use to reduce the current account deficit include demand-switching policies, foreign goods demand reducing policies and supply side policies (Gillespie, 201, p, 493). The use of tariff levies means that the United Statesââ¬â¢ Government will impose tax on imports. Definitely, importsââ¬â¢ prices will go up. This is because foreign companies that export goods to the United States, Neptune Plc being one of them, will raise prices of their water pumps to maintain their profit levels. As the prices of
Tuesday, August 27, 2019
Video case Wild Planet Study Example | Topics and Well Written Essays - 500 words
Video Wild Planet - Case Study Example Social factors are also an important influence over consumer behavior. An example of the use that Wild planet took of this factor is its room remodeling and design range targeted at girls. The range is based on the concept that girls lose interest in toys faster, and begin to spend more time in their room. In addition, they show a strong desire to impress those of their age group. The company was able to take advantage of this to produce a line that appealed to girls of this age group. Personal factors include a number of factors related to the situation of the individual. In the case of Wild Planet, they need to take into account both the personal factors related to the parent and the child. Parents generally look for toys that will do more for a child than give them something to play with and Wild Planet works with this by producing toys that stimulate the imagination and brain function such as logic in children. The final factor that influences consumer behavior is physiological. This includes motivation, learning, beliefs and attitude. Wild Planet takes particular advantage of this, encouraging the idea that their products are more than simply toys, they offer children numerous benefits in terms of mental growth , as well as being highly desirable to children. 2. Wild Planet operates in a different manner than most other companies. Rather than trying to predict what consumers are likely to desire, Wild Planet involves its consumers in the creative process. Specifically, they develop toys that are aimed to be appealing to children, while at the same time providing children with mental and physical stimulation. One way that Wild Planet works to advertise and encourage sale of its products is the realization that it is both the children and the parents that make the decision for what toys they buy. As a consequence, Wild Planet targets their advertising at both groups. The toys that Wild Planet creates are
Monday, August 26, 2019
Research proposal Essay Example | Topics and Well Written Essays - 1250 words - 1
Research proposal - Essay Example ng under intoxication (DUI) trips per year at blood alcohol concentration (BAC) of 0.08 or higher which translates into 10% of all trips where at least some alcohol use is present (Dula, Dwyer & LeVerne, 2007). Various laws are in existence to achieve the Healthy People 2010 target for alcohol-related motor vehicle related fatalities to 4.0 per 100,000 persons or fewer. This would translate into a further decrease of 31% in the alcohol-related fatalities. Laws in force include the BAC level, the minimum legal drinking age and the minimum legal driving age. While statistics and data are available for the United States as a whole, no separate data for Houston is available on the extent to which the laws are being adhered to and to what extent violation of laws increases the number of alcohol-related fatalities. Hence the objective for this research would be to ascertain: 1. The age group that is usually involved in the alcohol-related fatalities in Houston. This would give details of the number of law violators both in case of minimum legal drinking age and minimum legal driving age. 3. To determine whether legal action was initiated against the violators in Houston. Initiating legal action can work as a deterrent for future and hence this data would enable corrective actions for the future. According to NHTSA (2006), during 2005, 15,195 people in the U.S. died in alcohol-related motor vehicle crashes, representing 39% of all traffic-related deaths (cited by Dula, Dwyer & LeVerne, 2007). Among the most widely used strategies in reducing alcohol-impaired driving has been the laws to deter such driving along with measures to reduce the sale or public consumption of alcohol (Shults et al., 2001). Community-based interventions and training programs for servers of alcoholic beverages have also been implemented. While majority of the drivers are dissuaded by the potential of a crash, injury or punishment, these disincentives are considered to be too insignificant to
Sunday, August 25, 2019
Behind my instrument Essay Example | Topics and Well Written Essays - 1750 words
Behind my instrument - Essay Example What is meant by this is the fact that instrumental music ultimately came to be a type of music that was played in the absence of voice. Although dissertation length response would necessarily be required with regards to determining specifically when this change was first exhibited, the following analysis will instead focus upon the unique mechanisms through which instrumental music is presented; focusing specifically the manner through which instrumental music mimics voice-like qualities within the piece of Jervy Houââ¬â¢s ââ¬Å"A Breathtaking Piano Pieceâ⬠. It is therefore the hope and goal of this author to present instrumental music, with regards to the piece in question, as a highly developed and non-simplistic style that requires the individual musician to be even more cognizant of unique nuances and the means through which musical technique can help to extend the body and that of the music in question. Further, by leveraging music theory and understanding the way in w hich key developments and ideas are represented throughout all types of music, the reader will be able to come to a more informed level of understanding concerning the core elements of how instrumental music is able to uniquely mimic vocal performance. ... In almost an identical manner, the instrumental piece in question ââ¬Å"A Breathtaking Piano Pieceâ⬠allows for a series of pauses between melody and harmony and a series of dynamic brakes that help to mimic the voice like nature of the music that is being represented. Furthermore, the interplay between the left and the right hand of the piano solo allows for the listener to imagine that a type of cooperation between the accompaniment and the ââ¬Å"voiceâ⬠of the individual performer is taking place. In much the same way that a due West incorporates a series of pauses movements, breasts, nods, and facial expressions so that the duo can communicate nonverbally with regards to the passion, feeling, and pointed entry that the music must make, the same elements are represented with regards to the way in which an interplay is engaged between the melody and harmony of this specific piano piece (Gordon 33). Further, the relationship and the give and the give and take between mel ody and harmony within the piece closely represents the way in which such an interaction would take place between two or more musicians. Rather than belaboring this point with proof after proof, the reader can and should point to the way in which the harmony and melody flow together within the first 25 seconds of the piece; helping to emphasize the mechanisms through which a mimicry of voiced expression and melody within the instrumental approach exists alongside this. Furthermore, a level of mimicry with regards to the way in which harmony and melody coincide and/or a subtle level of communication between the left and the right hand of the pianist is only a very small portion of the way in which the particular piece tries to mimic
Saturday, August 24, 2019
Feminist theories in history of art Assignment Example | Topics and Well Written Essays - 250 words
Feminist theories in history of art - Assignment Example as the same nonsense that was at the middle of the canonical separation of the mediums that are used in drawing, painting and the making of sculptures and this was a way of emphasizing the underlying absurdity that was contained in her work. This was as though she had received an awareness of her own open wound and she was now trying to accept the absence of meaning and oneness that was in her life turning in to the non-subject of what she considered her non-work she considered this to be the big nothing and generally looked at it as an absurdity, (Wagner (b), 51). On all the levels of being visual which is where the unthought-of resides, Bourgeoisââ¬â¢ work categorically goes against these dichotomies that are between the mind and the bod; abstraction and figuration; ââ¬Å"visualityâ⬠and tactility; flatness and volume, time and space which generate other dichotomies that are more direct such as male-female, and black and white but also those that prevent visual art from achieving the effect that it aims at as thought which is opposition that casts visual art as spatial and narrative as being temporal works on confining each of these to a domain that is restricted of visual body and narrative mind, (Wagner (a), 10). The selection of diary notes is useful since it develops a position where the reader gets to understand the artistsââ¬â¢ psyche n a verbal way rather than a visual one which greatly assists in the interpretation of works of art that are created and these notes range from poems to her inner thoughts about the surroundin gs that she is in, (Bourgeols,
Friday, August 23, 2019
Importance of Strategic Planning and Management in the Business Essay - 1
Importance of Strategic Planning and Management in the Business Environment Paper - Essay Example develop better avenues in the quest of finding competitive offerings that are thrown in line with the products which I would be making for my clientele. Perhaps it would be wise to use localized data so that the name choice for the bakery is appropriate with the customersââ¬â¢ desires. What is more important is the fact that the bakery could deliver the goods when it comes to building a relation with quality, taste and superior service in the first place, to its local customers. Hence this bakery would have a strategic plan in place and the four functions of management would be implemented within its reigns so that success could be achieved for the sake of the business. As far as the strategic planning and management of this business is concerned, the bakery must come about due to the mechanisms that have already been employed right from the very beginning. This bakery might be new to the business but the input should be given significance. If I want to do something different from the other bakeries in the business, I must be given room to maneuver my strengths that I have learned or acquired with the passage of time. I would understand that the selected target market is important more than anything else and looking after their needs would be deemed as quintessential from my bakeryââ¬â¢s perspective. What is needed now is to comprehend the fact that research mechanisms are not only addressed in a proper manner but are also incorporated within the working levels of the bakery itself. This would greatly benefit the bakery which is on an upsurge with a new vision in the form of my management and planning skills. I would go for adopting a strategic plan as this is something upon which I can wrest my initiatives which I have already taken by now. This strategic plan would provide me a vision as to what my course of action will be and how I can maneuver my troops within the coming days. It will give me a better understanding of the resources that are available at my
Select a firm that is listed in the UK and a competitor that is listed Essay
Select a firm that is listed in the UK and a competitor that is listed elsewhere in the world. Using financial information from THOMSON ANALYTICS - Essay Example Many drugs fail to pass the various drugs administration tests issued by respective government agencies, this leads to heavy research and development costs to be levied on products that could never be seen in the markets. (Bleavins et al., 2010, p.35) Drug testing is a very time consuming as well as expensive process. This is usually disastrous for a companyââ¬â¢s results as the R&D investment may not generate any returns in the near future, making it difficult to judge the true position of a financial statement. (Bleavins et al., 2010, p.35) It is because of such reasons why analyzing the results of a pharmaceutical company is considered to be an extensive and taxing task. Furthermore, short-term financial statement analysis may be rendered ineffective because of these reasons, as the numbers will never consider ââ¬Ëwhat ifââ¬â¢ scenarios (such as what if R&D costs do not provide any return in the future? or provide exceptional returns?) Perhaps the industry with the highest innovation rates, the pharmaceutical industry is an essential element of the financial system. According to Fortune Magazine, 12 pharmaceutical companies have made it in the Fortune 500 list in 2009, amongst these 6 companies were from the US, and 2 companies were from UK; the rest were also from other European regions. (Fortune, 2009, p.27) GlaxoSmithKline (hereafter referred to as GSK) and Pfizer have been close competitors for a long time, although their major focus in terms of type of drug differs substantially, these two companies still compete for top spot within many drug categories. Nevertheless, both these companies are very accomplished: Pfizer is more often in the news as compared to any of its counterparts, mostly it generates media for all the wrong reasons, but it gets lots of free publicity nonetheless. Most recently the company was surrounded in a controversy involving bribing doctors to recommend Pfizerââ¬â¢s
Thursday, August 22, 2019
Microenvironment Customer Analysis Essay Example for Free
Microenvironment Customer Analysis Essay Potential customers are the key to the success of our product. In this analysis, we divided our customers into two subcategories: Individual Customers: The new trend in the hygiene industry is naturally made products as we live in a more health concerned era. There are people who are against the negative effects of chemicals in products that we use in our everyday lives, therefore there has been an increase in demand for organic products. Because of this increasing demand; in newspaper articles, on television programs and on the internet people are trying to share their natural homemade remedies. In the news we read about people who explain why they would never use shampoos or soaps again for all the chemicals they put inside and how they affect the general health. They will be our target customers. Our product is all natural, just like they want. The only difference is that instead of people making it in their houses; we will mass produce it and make it easier to access due to different ingredients that are not really easy to be found. Other than the product being completely organic, our promotion will focus on the charity work we will do with this product regarding poor people. Thus, not only the health concerned people but also the people who care about the society will be targeted. People who would like to help the homeless can do so by buying this product. Our potential weakness here is that we may not be able to promote the product as fast as we want to. It may take some time for the target customers to know about this product. Another potential weakness can be that people may approach our product with suspicion. We plan to overcome that by medical reports regarding the product. Business Customers: We are planning to promote our product to non-profit organizations that help the poor people. As it is quick and relatively cheap, it can be used not only by the homelessà people but also really poor families and children. This will create a good image for our brand and actually help people in need. We know that i t is really painful and hard for people in our country after natural disasters such as earthquakes. They become in need of really simple things and hygiene can be a part of that. Therefore we plan on targeting organizations such as Kà ±zà ±lay to help the people in need by using our product. The amount of refugees living in camps in the cities of Turkey is really high. They are also in need of basic hygiene products that can be used dry. Also out of our country borders, there are people who live in really poor countries and face with many diseases because of the lack of water and hygiene. Some Turkish organizations help the people in other countries but we plan on reaching the Turkish offices of well-known global organizations as well. After the agreements with the Turkish non-profit organizations, we can have an extension to foreign markets that can help the homeless people in other countries that are having problems finding clean water or hygiene related issues. One potential problem here is that we may not be able to profit from the sales to non-profit organizations. There are two possibilities: first, we may have the most of our profit from the sales to our individual target customers by selling them with higher prices. Second possibility is that the sales to organiz ations can be so high that we would not need to change prices much. Our main goal will be planning the prices accordingly for the individual customers and organizational customers in order not to have any issues regarding the continuation of production. Also the sales to non-profit organizations will be used as a tool of advertising to help the product gain recognition. This can lead to an increase in prices later on. COMPETITOR ANALYSIS: A General Overview of the Competitive Position in the Turkish Market for Hygiene and Personal Care Products Industry Currently, and as shown by internet websites about exporters and importers of waterless cleaning products in Turkey, the products in the Turkish market consists mainly of dry waterless washing of cars and carpets. There are no products for body and hair. Therefore, we can assume that there is room for a successful market penetration if we choose the right strategy. We are operating in the hygiene industry. Therefore, we can think that our direct competitors would be the other hygiene companies which are already producing the regular body and hair care products. Indeed, even though they do notà produce dry products such as the one we are offering, they are both the materials as well as the big size, which would enable them to produce it after its launch with cheap costs. When we look at the hygiene market in Turkey, we find the usual international players such as PG, Unilever, the Body Shop, and so on. However, the market is characterized by a strong presence of Turkish companies as well such as Komili, which belongs to Yà ±ldà ±z Holding, Dalan, which is one of the biggest producers and exporters of soap and personal care products in Turkey, as well as Eczacà ±baÃ
Ÿà ±, which is one of Turkeyââ¬â¢s biggest Holdings, among others. In addition, there are some multinational companies such as Colgate Palmolive who decided to invest in Turkey through an acquisition of Hacà ± Ã
žakir, one of Turkeyââ¬â¢s most famous soap producing companies. When we talk about competition, we also need to think about the ways of distributing the products. Very few companies produce and distribute their products on their own. Usually, those companies have their own shops and are international franchises such as the Body Shop, Body Care, Douglas, and Yves Roche r, among others. Most of the other companies prefer to sell their products through outlets such as Boyner and YKM, which are enabling customers to compare the products of many brands at the same time. Some other companies prefer to sell their products through super/hyper on the hygiene and personal care parts of some super/hyper markets such as PG and Unilever. All of those companies are relatively big and established ones. They have a strong brand name and market positioning. They also have an existing customer base and distribution chains. Producing and distributing our products by our own would therefore be not only difficult, but very unsustainable as the big players in the market would soon take on the idea if they find it profitable. We believe that the best way to counter the big competition is to try to find the market leaders, negotiate with them, and persuade them to add our products to their product range and distribute it in their stores or through their regular distribution channels. MACROENVIRONMENT DEMOGRAPHIC ENVIRONMENT: Trends, Opportunities and Threats The demographic environment is of major interest to marketers because it involves people, and people are the customers of our product. The population is growing during these years and the large population poses bothà opportunities and threats. Our major purpose is to identify the demographic trends and developments in order to exploit the opportunities the market offers and avoid or overcome the threats we face in the market environment. In order to build a customer-driven strategy we need to analyze the changes in age and family structures, geographic population shifts, educational characteristics and population diversity. The age structure of the population is changing and our product should exploit the new market trends. For example, the so called ââ¬Å"baby boomersâ⬠(people who were born after the World War II) are still the wealthiest generation, but they are becoming more sensitive to environmental problems, preferring green and cheap products. This could be an opportu nity to exploit in order to face the severe competition. Another part of population is made up by the ââ¬Å"Generation Xâ⬠, which is becoming more careful about prices and quality of products. These people grew up in the Internet era, and they are highly connected by using smartphones and tablets. Our strategy should exploit this opportunity by advertising our product online and creating online pages and blogs through which customers can interact and share their opinions. We have to regard also the new generations which consider technology as a way of life and, because of unemployment and financial crisis, they are becoming more sensitive to prices. Another important trend is the geographical shifts and migratory movements between and within countries. People are moving from big cities and metropolitan areas to suburbs and micropolitan areas, away from congested places. Such population shifts are very important because people in different regions and areas buy different products. Now customers are more careful about regional and local products and their purchases are often influenced by this factor. Therefore our customer-driven strategy has to exploit this trend by differentiating our product from the others not only in term of natural ingredients, but also in term of local f eatures. Further during these years the population is becoming better educated in developed countries; therefore the rising number of high-educated people will affect what customers buy and how they buy. But in many emerging markets, like in the third-world countries and undeveloped nations, people continue to live in bad conditions, without sufficient education and hygiene. Our product could be viewed as an opportunity for this base of consumers, for example for homeless people, refugees all over the world and people who are not ableà to take a shower because of lack of water. Lastly, countries are becoming more global and people from different nations and cultures are often mixing together into a single, more homogenous whole. However, many of these groups have maintained their diversity in term of ethnic and cultural differences. Therefore marketers need to keep in mind the features of the new global markets but at the same time valuing and respecting diversity between different cultures. For example, our strategy should include specially designed ads to one or more of these groups. We should also diversify our promotion programs in order to take advantage of these differences and make our customers more involved in our marketing plan. -ECONOMIC ENVIRONMENT: Trends, Opportunities and Threats The economic environment is an important macro environmental force that has a strong impact on every industry, especially in developing countries such as turkey. After the global recession, which occurred in 2009, the Turkish government has been working hard in order to stabilize the economy of the country. By effect, the GDP grew by 4% since 2009, now measuring 820 billion dollar, making it the 17th country worldwide. The stabilization of the economy has raised confidence in investors, which are very much welcome from the government to make direct investments. Also Customers are more willing to spend money and this is leading to an increase in shopping, mainly in big cities such as Istanbul, Ankara and à °zmir. This trend is very positive for our prospective, since the retail industry is one of our main selling markets. Since the economy is more stable, we are able to make more accurate forecasts about the market, and making relevant decisions about the price and the other four Ps of Marketing (Promotion, Place, and Product). In fact we can make better decisions about the quantity of products we need to produce and how we are going to promote it, since more people are interested in going into shopping malls and shopping areas. Taking a look over the exchange rates we can observe they are quite unstable; this is leading to a positive trade balance of Turkey. This means that is easy to export rather than import, which we can take in consideration for a possible future expansion of our product in other countries. Income distribution in Turkey is still unfair, with basically few people owning the most of the money. We can take advantage of this situation, since our target market are the poorà and the needy, by competing with our low cost product and improving their life conditions. Overall Turkish economic environment is favorable to our purposes and we can expect the market of the hygiene industry to grow. Also, the increase of the economy can lead to untapped opportunities and to a growth of demand for ou r product. TECHNOLOGICAL ENVIRONMENT: Trends, Opportunities and Threats The body hygiene products are not what they used to be. In the past, the cleansing agent was soap, which could dry out your scalp and leave a scum that doesnt rinse away. Today technology for hair and body care products has changed, even though there is still a lot to be done. Which is exactly what we did by coming up with this product. For example, almost all shampoos and body hygiene products nowadays contain chemicals like silicones that give a hair and skin soft feel, and help it retain moisture. This is not healthy or natural and has negative effects. These days, people are more conscious about what goes on with their skin and hair because they know that using chemicals like silicones and alcohol has bad effects on skin, hair and general body health. Therefore, technological environment is also changing according to peoples demand more on healthier body hygiene products. Since technology for this industry is changing, and growing, we will use this opportunity and develop our healthy hair and body care product avoiding harmful chemicals.
Wednesday, August 21, 2019
EPS Waste Water Treatment Group | Business Structure
EPS Waste Water Treatment Group | Business Structure Table of Contents (Jump to) Introduction EPS History of EPS Awards EPS Group Achieved 2013 EPS are to represent Ireland at European Business Awards Corporate Social Responsibility Departments of EPS Finance Department General Accounts Wages and Payroll Sales Marketing Advertising Sales Customer Service Human Resource Hiring Dismissal Disciplinary Actions Training Research Purchasing Department Purchasing Materials Evaluating Price Paperwork and Accounting Bibliography Introduction to EPS The organisation I have chosen is EPS Waste Water Treatment Group. EPS Group is a Pumping Treatment System Ltd. EPS is a specialist wet infrastructure support services group of companies operating across the Republic of Ireland and the UK, one of the few genuine end ââ¬âto-end service providers in the global water sector. The head office of EPS is based in Mallow, Co: Cork. They also have many more branches. Ballyhaunis , Co:Mayo Mountrath, Co: Laois Naas, Co: Kildare Northern Ireland Over the years EPS has grown from a modest electrical and pumping service business into an innovative, internationally exporting product and service provider, now EPS is focused upon the water, wastewater and clean technology sectors. EPS Group provides services to municipal, industrial, commercial, agriculture and domestic clients and currently export to over 30 different countries worldwide. EPS has an annual turnover of â⠬70 million and a dedicated workforce of approximately 360 people including their own design and project delivery team of process, mechanical, electrical, civil and chemical engineers. EPS are Irelandââ¬â¢s largest, privately owned Design ââ¬â Build ââ¬â Operate (DBO) partner for the delivery and operation of water and wastewater assets. There current long-term operational covers over 200 treatment assets serving a population close to 1 million. EPS have held contracts with all 34 municipalities in the Republic of Ireland. Since entering the UK market EPS have been appointed to 11 frameworks with UK companies. EPS provided a widespread of services and products to the Wet Infrastructure sector. They are one of Europeââ¬â¢s largest pump resellers. Design-Build-Operate of private water and wastewater treatment facilities. Energy management services improving the operation of treatment facilities. EPS have a wide range of loyal customers, covering many sectors and sub-markets. History of EPS In 1968 Kanturk Electrical and Farm Services Ltd, was founded 45 years ago by Gerald Buckley in Kanturk, Co: Cork. 1973 ââ¬â Electrical Pump Services ltd was founded through expansion in Mallow, Co: Cork. Both Paddy Buckley and Betty Oââ¬â¢Connor were on board to support the development of the business. Also the same year Galway opened its branch to support activities in the West of Ireland. 1978- Liam Sheahan joined them as Financial Director. 1984- Opened new branch in Ballyhaunuis Co: Mayo. 1997- New distribution / Warehouse / Service / Repair centre in Mallow, Co: Cork 1998 ââ¬â Acquisition of Aquapure, UK, Significant expansion into industrial wastewater treatment resulting in projects in England, Cyprus, Bahain, Libya, Saudi Arabia, Scotland and Wales. 1995 The first major National Development Plan in Ireland was implemented. 2000 ââ¬â EPS renewed the National Development Plan. 2002 ââ¬â EPS Bison established itself as a significant Irish player in this sector, providing solutions to in excess of 30,000 Irish homes. 2003 ââ¬â EPS secured Dundalk Drogheda a 20 year contract. 2007 ââ¬â EPS opened a new 2000m sq. in Mallow to support the on-going development of the business. Awards EPS Group Achieved 2013 EPS are to represent Ireland at European Business Awards EPS will represent Ireland as National Champion in the 2013/2014 European Business Awards Programme under the Environmental and Corporate Social Responsibility Category. 2012 EPS wins Energy Efficiency Award EPS won a major award for energy efficiency at the annual Sustainable Energy Authority of Ireland (SEAI) Awards 2012 EPS won the Green Energy Award for 2012 The successful EPS entry was the innovative Bio-crack sludge. 2011 Recognition for EPS by IOSH for health and safety EPS achieved the ultimate A Grade in Safe T certification. 2011 Sustainable Energy Awards 2011 (SEAI) Categories include:- Category C ââ¬â Energy Efficiency Award ââ¬â major Users â⠬350,000 annual spend Category I ââ¬â Sustainable Energy Innovation Award 2011 Anglian Water ââ¬â ââ¬Å"We love what you doâ⬠Awards EPS was shortlisted fort his award 2011 Achilles Audit Success EPS received a scoring of 100% in its Health Safety, Environment and Quality Audit 2011 EPS to represent Ireland in European Business Awards 2011 Green Innovation Awards EPS shortlisted for the Green Awards 2011 2009 Safe ââ¬â T-Cert Received from Construction Industry Federation Ireland 2008 Mallow Business Awards Received Award for Largest Company of the Year 2003 CEEQUAL Civil Engineering Environmental Assessment and Awards Scheme Project Corporate Social Responsibility The EPS Group is committed to work ethically and to contribute to the economic development and quality of life improvement of all their employees, their families and the local communities in which they operate. Every year EPS participates in numerous fundraising and charity activities and awareness events. They do this in a number of different ways, including: Direct financial contributions/support Support for employees and management in their efforts and activities with various community groups Provision of secretarial, photocopying and campaign material for local community organisations Direct financial contributions to national and international charity groups The current community groups that are supported from EPS are: Local National GAA Clubs Rugby Clubs MS and Water Aid Hospice Movement St Vincent De Paul AADI ââ¬â Autism Assist Dogs Ireland Jack Jill Foundation Enable Ireland Special Olympics Ireland St Josephââ¬â¢s Foundation The Kambuie Project The Eoin Cronin Fund Departments of EPS There are 4 main departments within EPS Company. Finance Department Sales Marketing Human Resources Purchasing Department Finance Department One of the most important departments in EPS is the Finance department. The functions within the finance departments include: General Accounts The role expected from general accounts office is responsible for the preparation of quarterly and end of year finance and management accounts. This department also handles the bookkeeping and keeps records of the money coming in and going out of the business. This also includes chasing up on late payments and paying for items purchased, handling invoices, monitoring budgets. EPS finance staff assists in providing the information for their annual audit every year. Wages and Payroll In EPS and other companyââ¬â¢s payroll is the figure of all financial records or salaries for an employee, paying staff salaries /wages, bonuses and deductions. Sales Marketing In Sales and Marketing the duties include selling and promoting organisations goods or services, the roles of sales and marketing are: Advertising, Sales and Customer service. Advertising EPS need to market their products and services to continuously attract customers. A major part of marketing is designing, updating and promoting the EPS website. Sales A Sales department has several functions in EPS. The sales people are trained in knowledge of the goods and how to sell these products. The salesmen will then try and persuade the customer to purchase the product that is manufactured through marketing research. In EPS the salesmen are given a target each year ââ¬â therefore they have to reach their goal to try and achieve it. Customer Service One of the roles of an EPS customer service representative is to interact with EPS customers to provide them with information to address enquires regarding products and services. They deal with and help customers resolve any customer problems; this is usually done via a telephone call. Human Resources The human resource department is responsible for the provision of the full range of HR. The functions of HR include: Hiring Dismissal, Disciplinary Actions, and Training Research. Hiring Dismissal When hiring employeeââ¬â¢s in EPS they handle each hiring the same way. They will be given a 3-6 month contract; if the probation period is satisfactory to their employer this will result in their contract being extended until further notice. They also handle hiring the same way; if an employee is not performing up to standard then they will terminate that employee. Disciplinary Actions As with most large companies EPS have a policy around issues such as dealing with discrimination, harassment, violence, drug and alcohol use within the workplace. Help is given to employees that need it. Training Training is provided to EPS employees with support and guidance this is to help them develop their skills, knowledge and to motivate them to carry out work-related tasks within the company (EPS). These trainers will help with on-going, long term progress of employeeââ¬â¢s skills and enable them to achieve their potential. Research EPS will research the needs of the customers and then develop the product thatââ¬â¢s required. They also ensure the continuing productive capacity within the company. The company develops product prototype prior to the final launch of end product. Purchasing Department Most major companies have a purchasing department as part of everyday operations. EPS are one of the companies that provide a service that is the backbone of manufacturing and retail. Purchasing Materials One of the roles of the purchasing department is to buy all necessary raw materials that are required for production. In EPS the purchasing department makes sure there are always sufficient raw materials in the warehouse to keep the customers happy and keep the store well-stocked at all times. Evaluating Price A purchasing department is also charged with continuously evaluating whether it is receiving these materials at the best possible price in order to maximise profitability. This may affect small businesses that may purchase fewer quantities and may not receive the same type of bulk discounts. A purchasing department in a small business will need to shop around to find the best vendor at the most reasonable price. Paperwork and Accounting Purchasing department handle all paperwork involved with purchasing and delivery of supplies and materials. Purchasing ensures timely delivery of materials from vendors and can track all purchase orders. Bibliography http://www.epswater.ie/ http://www.epswater.ie/news-articles-eps-group/bison-joins-forces-with-conder-and-premier-tech.2746.html http://www.epswater.ie/news-articles-eps-group.26.5.html http://businesscasestudies.co.uk/business-theory/finance/aims-of-finance-department.html#axzz2nixFNaAy http://en.wikipedia.org/wiki/Purchasing http://www.epswater.ie/sustainability/awards.214.html Valerie Callaghan Oââ¬â¢Shea
Tuesday, August 20, 2019
Christian Ethics And Secular Ethical Systems Theology Religion Essay
Christian Ethics And Secular Ethical Systems Theology Religion Essay In this essay, I will enumerate the differences between Christian and secular ethics. The role of theology on ethical decision making will be indicated, along with secular and diverse religious stands on ethical discourses on abortion and divorce. Miscellaneous Christian views which include those of: the Liberals, the Evangelicals and the Neo-orthodox will also be examined. Furthermore, I will explore the implications of the aforementioned ethical issues on interfaith dialogue involving Buddhism and the Abrahamic faiths. DIFFERENCE BETWEEN CHRISTIAN AND SECULAR ETHICS Ethics is a word that originated from the Greek words: ethikos and ethos which respectively implies custom and character.à [1]à However, Collins dictionary defines ethics as a social, religious, or civil code of behaviour considered correct, especially that of a particular group, profession, or individual.à [2]à I found a clear-cut definition of Christian ethics by Dr Harkness (a professor of applied theology) as the systematic study of the way of life set forth by Jesus Christ applied to the daily demands and decisions of human existence.à [3]à It is the Christians code of conduct derived from the scriptures. While Christian ethics aim is to determine what conforms to Gods character and what does not it is more of a practical entity in comparison with theory oriented Christian theology.à [4]à Conversely, James Bernat in his book, Ethical issues in neurology defines secular ethics as the invention of human rational dialogue that assumes that mankind can create a comprehensive and world-wide structure of morality that is void of religious framework.à [5]à The main approaches to secular ethics are predicated on: reason, experience or moral sense.à [6]à Additionally, secular ethics consists of various models as: utilitarianism, egoism or hedonism, emotivism and cultural relativism.à [7]à These models form the framework for most ethical postulations. I will now examine the contrasts between Christian and secular ethics. A dissimilarity between Christian and secular ethics is that the latter serves as a basis for arriving at moral judgments as it appraises existing customs, while supporting the enactment of laws and policies. Secular ethics are used as a yardstick to evaluate religious doctrines by application of a determined set of moral principles.à [8]à Christian ethics are founded on godly revelations. BASES FOR CHRISTIAN ETHICAL DECISIONS Evangelical Christians base moral ethical decisions on Gods revelation which is from nature itself (the general) or from the scriptures (the special). An example derived from the scriptures is the Ten Commandments in Exodus 21-23. Biblical scholars emphasize that the natural law derived from nature itself is inherent in mankind and it is responsible for doing things right without Biblical guidelines. This is referred to in the book of Romans 2:14-15, where Apostle Paul mentioned the clarity of the human conscience in the decision making mechanism. Similarly, Jesus Christ affirms the same principle when he said men should do unto others what they will have done to themselves, (Matt 7:12). This particular view is upheld by renowned philosophers such as Immanuel Kant and Clive Lewis in their writings.à [9]à The application of moral decisions on ethical issues is subject to debate as will be indicated in subsequent paragraphs. SOME ETHICAL ISSUES This range from: abortion, divorce, homosexuality, same sex marriage, war, money, marriage, sexuality, death, forgiveness, euthanasia, business etc. I will be focusing on the ethical theme of abortion and divorce within the: secular, Christian and interfaith discourse. SECULAR VIEWS ON ABORTION Abortion is any artificial means to induce the loss of a pregnancy. An average pregnancy is for forty weeks or nine months. Pregnancy terminated due to natural causes during the first twenty weeks is called a miscarriage, while further than twenty weeks are pre-term delivery.à [10]à Nonetheless, abortion involves the moral choice of the mother, as well as the ethical right of the baby to live. Abortion might be inevitable in: rape, poverty, deformity of baby etc. Abortion supporters see it as a retroactive contraceptive while those against it see it as a little less than prenatal infanticide.à [11]à It has been established that moral justification of abortion is common in the secular world. Under the United Kingdom law (Abortions act 1967); abortion is endorsed within the first 24 weeks of pregnancy as long as certain conditions are fulfilled. It must be in an approved institution, the mother and childs health are considered, and decisions to be made with the consensus of two medical doctors.à [12]à CHRISTIANS ON ABORTION The Liberals are broadminded on abortion, as long as it is done legally and safely.à [13]à The woman has full rights over her own body when it involves the decision to abort or not.à [14]à The Liberals do not deliberate over ethical issues concerning the unborn baby, in contrast to evangelicals position. Evangelical Christians are on strict stand against abortion with scriptural arguments used to portray (babys) life in high esteem. They also support of all social aspects regarding pregnancy care and adoption issues.à [15]à The position of the Neo-orthodox Christians will be examined next. The Neo-Orthodoxy originated from Germany after the First World War when Karl Barth (a protestant theologian) advanced the theology of crisis. It was an era when people were disappointed from most beliefs.à [16]à Neo-Orthodoxy assumes that the scripture can be a faulty human invention, although Gods revelation is continuously present under personal experience.à [17]à Nevertheless, abortion is not allowed except if carried out to protect the pregnant woman. The Christian ethics of divorce will be examined next. CHRISTIAN ETHICS ON DIVORCE Jesus response to the permission given by Moses for the issuance of the bill of divorce to women was followed by the injunction that divorce is a direct covenant-breaking departure from Gods master plan for marriage, (Matt 19:6 Rom 7:2). Jesus also denounces divorce in the dialogue with his disciples in Mark 10: 1-11, while arguments resulting from the exception clause (i.e. Condition for divorce) is interpreted by some scholars in the context to mean fornication established against the wife during the betrothal phase of marriage according to Jewish tradition. Unfortunately, the biblical divorce law interpretation is diverse. Some scholars argue that the exemption clause means adultery which is a leverage to institute divorce. However, a suitable rejoinder is the reaction of the disciples who concluded that it is not advantageous to marry this is interpreted by some Evangelicals as voiding the powers of the husband to divorce a wife under any circumstance, as they are expected to forgive their spouse.à [18]à The ethical issue applicable to the Old Testament bill of divorce allowed by Moses is that the Bill is meant to protect the women from the frivolity of men, so that they can re-marry rather than be outcasts. Some Evangelicals justified grounds for divorce to be desertion (by either spouse) and evidence of physical abuse against the wife. There is also a Pauline privilege in (1st Corinthians 7:15) which allows a believing wife to be free from an unbelieving husband who wants a divorce. There are resultant Christian ethical debates concerning the modalities of the freedom, whether it allows re-marrying or remaining single till death. Contrastingly, Liberal Christians see the scriptural dialogues on divorce as being applicable to the historical contexts of their various times, hence divorce is permitted according to the merit of each case. Marriage characterized with physical abuse is seen as a marriage pledge violation, whereby divorce is granted.à [19]à The American inception of no fault divorce regulation in the 1960s and 1970s weakened the marriage institution, as spouses obtained divorces against their partners wish. Similarly, despite independence from the secular laws of the day, liberal Christians amidst their objective application of divorce laws was criticized for being pro-secular because of contractual approaches used instead of covenant obligation by some Christians.à [20]à The Neo-orthodox view turned out to be permissive. Neo-Orthodox Christians are permissive due to their existential system which sees Bible precepts as only relevant to the culture of when they were admonished; hence they could not be categorically applied to our times. Therefore they established no ethical grounds for opposing divorce.à [21]à THE ABRAHAMIC FAITHS AND INTERFAITH DIALOGUE The Abrahamic faith is used to make reference to Judaism, Christianity, Islam and other religions that trace their spiritual culture back to Abraham.à [22]à The platform which religions and cultures meet to exchange views for better understanding of each other is called the interfaith dialogue. The dialogue was prompted by the WCC (World Council of Churches) in 1961, when fledgling Asian Churches needed to coexist with diverse Asian religions.à [23]à Fundamentally, the existence of diverse social issues such as universal poverty has prompted the study and use of ethical approaches to interfaith dialogues. Examples are medical and economic ethics.à [24]à The Medical ethical considerations are evoked in several issues like Euthanasia, Abortion, Ecology, DNA researches etc. I will be examining the Islamic laws on abortion the next. ISLAMIC FAITH ON ABORTION AND DIVORCE Islamic faith which is based on the Quran and the leadership of Prophet Mohammed is guided by five pillars of faith, of which two are: faith in one God and at least one pilgrimage to Mecca. Other admonitions require taking care of orphans, prisoners and desisting from: adultery, unfair business practices and unwarranted killings.à [25]à Some Muslims prohibit abortion. The area of ethical contention is the actual time soul is given to a formed foetus. This is termed ensoulment which some Muslims take as 16 weeks into the pregnancy. However, abortion performed prior to the completion of 16th week is accepted if the health of the mother is endangered or if the baby is under the threat of mental or physical malformation. Another consideration is if the well-being of the family is not going to be properly sustained because of the child.à [26]à The Islamic religion takes abortion as being immoral in view the revered value of life as indicated in Surah 17:31 which states that: Slay not your Childrenà ¢Ã¢â ¬Ã ¦Ã ¢Ã¢â ¬Ã ¦.killing of them is a great sin. Nevertheless, an Islamic consequentialism holds the mother answerable to the aborted child at judgement day; this is supported by verses from Surah 81, verses 7-14.à [27]à Surah is a supportive reference in Islam. Abortion applied to pre-marital pregnancy is allowed because the sin of having a child out of wedlock is considered worse than abortion.à [28]à Concerning divorce, Islam encourages the termination of irreconcilable marriages in good faith rather than co-existence of spouses in bitterness. There is an injunction for settling differences through relatives of spouses. Nevertheless, where this mediation fails then divorce can be instituted, (Quran 4:35). Mubarat is the term used to describe mutually divorce by couples without court proceedings. Procedures called fasakh or Khula are based on the initiation of divorce by the woman. However, talaq (meaning to separate) is used to denote the divorce instigated by the husband. This can be done without much official protocols but must be verbalized or documented.à [29]à The traditional laws of the Jews will be examined next. JUDAISM ON ABORTION AND DIVORCE Judaism as practiced by the Jews precedes Christianity which became distinct in the first Century at the time when Apostle Paul and Peter had contentions with the Jews. The Bible book of Acts Chapter 15, recorded the deviations of the gentiles from the Law of Moses. This caused an argument about the acceptance of uncircumcised Gentiles into the community of believers. Some scholars take the advent of Judaism to be the Biblical time of Abraham while others choose the time of Moses.à [30]à Nonetheless, two out of the many beliefs of Judaism are as follows: 1) God made a covenant with his people (the Hebrews) through Moses which is the Ten Commandments. 2) Abrahams offspring are to be the ideal model for all nations to emulate in preparation for the coming of the future Messiah who will rule the world in harmony and fairness.à [31]à In similarity to the Islamic faith, high regard is given to the value of life, but the safety of the pregnant woman remains paramount. Nevertheless, the law of Judaism on abortion assumes the insignificance of fertilized egg cells until the 40th day of pregnancy when it is taken as part of the womans body. Judaism allows abortion within the first 40 days of pregnancy but does not permit it thereafter, till full term. Judaism ethically upholds that the foetus is a part of the human body that must not be damaged.à [32]à The Jewish law allows sanction of persons who cause miscarriage due to a physical strife that involve pregnant women. Furthermore, intended abortion on an advance pregnancy that threatens the mother in any circumstances would have to be undoubtedly established. The baby is literally considered as trying to kill the mother, in which case severing the limbs of the baby and other similar acts is allowed to save the mother. A critical aspect of applying the abortion law by the Rabbis (who are in charge of the Judaism laws) is the equal importance given to the life of the baby and the mother at the moment the babys head is on the way out of the mother.à [33]à The issues of divorce cannot be addressed without talking about the marriage tradition of the Jews. Judaism upholds the sanctity and integrity of marriage to such an extent that the Talmud (sacred writings) states that even the altar sheds tears during separation of couples. Although formal grounds for divorce do not exist, it is recognized that some circumstances make it inevitable. The divorce is predicated on the agreement of the couple and it involves documentation called the get which is the certificate of divorce. There are no hindrances placed against divorced couples who want to get back together in marriage. However priests are prohibited from marrying a divorcee. The certificate of divorce (the get) specially written by a scribe (in the presence of a judge) is traditionally kept by the woman, and must be made available whenever she wants to re-marry. In modern times the rabbinic courts keep the get and issue the woman with a certificate in place of it. There is a serious ethical issue that the woman cannot re-marry if there is no evidence of the death of her husband. This situation is called Agunah, which implies that the woman is bound to the husband. It is generally expected that anyone who breaches divorce conditions are not allowed to be integrated into the Jewish community.à [34]à BUDHISM ON ABORTION AND DIVORCE This religion has its origin from India in the 6th Century with Siddhartha Gautama (Known as Buddha, the enlightened one). Buddhism is a spiritual way of life rather than a religion. Beliefs range from non-existence of a deity and that all things are being constantly transformed, hence the belief in re-incarnation, decency, understanding and reflection.à [35]à Over 300 million Buddhists worldwide have no doctrinal guidance on abortion. They however believe in re-incarnation which stands against abortion, therefore consider it ethically wrong, although not too keen on its total prohibition by law. Nevertheless, another Buddhist expectation is the decision of abortion to be exclusively that of the pregnant woman. In Japan abortion is rampant and there is a post abortion ceremony called Mizuko kuyo done by Buddhist priest to assist women in recovering from the after effect of abortion.à [36]à The following paragraph will cover the Buddhist view on divorce. Buddhism does not see marriage as a core religious matter. They view non-entanglement with basic family life as a path to greater levels of monkish Buddhist practice, rather than the low-grade lay position where one is free to raise a family. An example was set by the Buddha himself at 29 years of age when he left his family to remain celibate till the end of his life.à [37]à Buddhist tenets support moral chastity where marriages remain intact for the sake of the children. Separated couples are encouraged to re-unite. The man who chooses celibate life must renounce his wife so that she is free to remarryà [38]à . CONCLUSION Worldwide moral laws made from the Ten Commandments are somewhat entrenched in most religions and secular regulationsà [39]à . Needless to say that ethics imparted through religion will have most impact on religious peoples behaviour. I discovered from my findings that most religions have some kind of diversity based on ethical principles (such as hedonism and consequentialism) considered in creating the creed of their subdivisions. Just as the Christians views vary, so is the specific application of certain tenets of the Abrahamic faiths in various countries. These variations are also present in the Buddhist faith where disparities in India, Japan and other countries are considered. All facts point to the use of ethical principles to determine religious creeds. The same fact is applicable to the current trend in interfaith dialogues such that participants unavoidably approach most themes brought forward, within the framework of ethical agendas. This has created awareness for the study of ethics by those already equipped with vast knowledge of their faiths.
Monday, August 19, 2019
Better Law Making Essay -- essays research papers
COMMISSION OF THE EUROPEAN COMMUNITIES Brussels, 5.6.2002 COM(2002) 275 final COMMUNICATION FROM THE COMMISSION European Governance: Better lawmaking . .. 2 Accountability, effectiveness, proportionality In July 2001, the Commission presented its White Paper on European Governance. The basic message was a simple one and is as topical now as it was then: we need to govern ourselves better, together ââ¬â European institutions and Member States. We can do this without changing the Treaty, without necessarily wait ing for the successful outcome of a new intergovernmental conference. Better governance together means active cooperation between the European Parliament, the Council, the Commission and the nat ional governments so that the people of Europe can see more clearly how they fit into major projects and into the EU's day-to-day business. One thing we have to acknowledge is the richness of the Community method. Compared wit h other systems of internat ional relat ions, it produces rules which can be applied in any nat ional context and which have the backing of legal certainty. But this very success raises further questions. There are a lot of complex issues at stake now in enacting good European legislat ion which is mindful of the principles of subsidiarit y and proportionalit y. People nowadays take an interest in the effectiveness of the rules handed down "from Brussels" and the way they are drawn up. The advent of a democratic conscience is strengthening the need for accountability and proportionality in the way powers vested in the European inst itutions are exercised. This need is expressed more especially in transparency, clarity and the willingness to stand up to scrutiny. What we have here, then, is a veritable ethical requirement. The resolut ion adopted by the European Parliament in November 2001 in the wake of the Kaufmann report strengthens this requirement still further. By clearly stressing the primacy of polit ical accountabilit y behind legislat ive act ion, the resolution brings out the need for more transparent, equitable and disputational consultat ion: it is the very qualit y of the legislat ion which is under scrutiny. Three communications for better lawmaking Inspired by this resolution and by the init ial react ions during the consultat ions on the White Paper concerning the "better law... ...ve is the indispensable counterpart to majorit y voting in the Council, in as much as the Commission's right of init iat ive guarantees vital minorit y interests when it comes to defining the general interest. In tomorrow's world, this balanced view of the general interest will be even more important with a view to ensuring its autonomy, and that is the very point of the action plan for better lawmaking. Similarly, the complementarit y between the inst itutions, which is at the very heart of the unique Communit y system, will mean having to consolidate this refocusing effort, as prompted by the governance reforms, and for reasons of accountability, proportionality, transparency and legal certainty. And finally, with the move towards more rationalised consultations, the systemat ic and a priori consideration of the impacts the proposed legislat ion will have, we are touching on the vital quest ion of the intensit y of Communit y act ion, lying at the very heart of the balance between effect iveness and the preservat ion of diversit ies which should, according to the Laeken declarat ion, help to clarify the way powers are exercised between the EU and its Member States.
Sunday, August 18, 2019
Daniel Webster :: Essays Papers
Daniel Webster Born January 18, 1782, in Salisbury, New Hampshire, Daniel Webster was a central figure in the nation's history. He successfully combined his political and legal career and played a role as lawyer, congressman, orator, secretary of state, leader of two parties, and a presidential candidate. His father, recognizing that his son was more suited for scholastics than for farm life, ensured that Daniel received an education. Webster studied at the Phillips Exeter Academy before enrolling at Dartmouth in 1797. Webster eventually graduated from Dartmouth College in 1801. Webster opened a legal practice in Portsmouth, New Hampshire in1807. Rising quickly as a lawyer and Federalist party leader, Webster was elected in 1812 to the U.S. House of Representatives because of his opposition to the War of 1812, which had crippled New England's shipping trade. After two more terms in the House, Webster left Congress in 1816 and moved to Boston. Over the next six years, he won major constitutiona l cases before the Supreme Court most notably, Dartmouth College Vs. Woodward, Gibbons Vs Ogden, and McCulloch Vs. Maryland, establishing himself as the nation's leading lawyer and an outstand outstanding orator. In 1823, Webster was returned to Congress from Boston, and in 1827 he was elected senator from Massachusetts. New circumstances enabled Webster to become a champion of American nationalism. With the Federalist party dead, he joined the National Republican party, allying himself with Westerner Henry CLAY and endorsing federal aid for roads in the West. In 1828, the dominant economic interests of Massachusetts having shifted from shipping to manufacturing, Webster backed the high-tariff bill of that year. Angry Southern leaders condemned the tariff, and South Carolina's John C. CALHOUN argued that his state had the right to nullify the law. Replying to South Carolina's Robert HAYNE in a Senate debate in 1830, Webster triumphantly defended the Union. His words "Liberty and Union, now and forever, one and inseparable!" won wide acclaim. Webster and President Andrew Jackson joined forces in 1833 to suppress South Carolina's attempt to nullify the tariff. But Webster and other opponents of Jackson--now known as Whigs (see WHIG PARTY, United States)--battled him on other issues, including his attack on the National Bank. Webster ran for the presidency in 1836 as one of three Whig party candidates but carried only Massachusetts. For the remainder of his career he aspired vainly to the presidency.
Saturday, August 17, 2019
Computerized Physician Order Entry Essay
CPOE stands for Computerized Physician Order Entry and it is the feature of the electronic health record that improves quality of care, patient safety, and clinical efficiency. The CPOE can help the improvement of the medical workflow process in many kinds of ways. This is because the CPOE monitors any generating of related orders, any duplicate orders, prevent lost orders, eliminates any errors due to handwriting that is hard to read, reduce medication errors, reduce time that is spent filling orders, and improve productivity in the doctorââ¬â¢s office. Results that are computerized improve the medical workflow process because it eliminates any lagging time that is spent. This leaves more time for the patient to spend more time with the doctor and be treated faster. These results are easier to access rather than flipping through paper file. Having these improvements are beneficial to the patient. CPOE protects all patients because it helps reduces the medication errors of drug allergies, dosage issues, and interactions with drug to drug. With Computerized Physician Order Entry systems it detects all interactions and allergies and alerts them to the pharmacy. Once the alert comes in, the pharmacist will call the doctor and get it fixed before anything seriously bad would happen when the patient takes their medication. Thanks to CPOE, all these alerts help with saving lives. There are many benefits that come with the CPOE. One benefit is that it improves all documentation that is received by the ancillary department in the medical field. It reduces the mistakes that are made with the misinterpretation of prescription orders. With the CPOE, there is no need for re-entry of any data into the system of the ancillary department. Another great benefit is that it reduces all medical errors dealing with medications. When it comes to the medical field, CPOE helps catch all drug allergies that patients may have and any drug to drug interactions. The CPOE is the best benefit that a patient can have. The CPOE is so efficient that it allows doctors to spend more time treating patients instead of writing notes in the patientââ¬â¢s files. The doctor has more time to come up with a treatment plan for the patient and they would be able to sit there to explain it to them better. The CPOE can be time consuming and cost money. Once a medical facility passes the time and the cost then they would see the great benefits to the facility and to their patients. In conclusion, the Computerized Physician Order Entry will help with the improvement of a facilityââ¬â¢s safety and care standards. That would give the patients satisfaction of their doctor and their treatment. The medical facility would also appreciate how easy the system is to use and the medical personnel would appreciate how much time they are saving with the system so they can attend to important matters. Technology in the medical field is going to continue to grow every year and it will focus on the patients and the medical staff.
Goodbye To All That Essay
In the autobiography, Robert Graves stated how his life has been influenced by the two sides of his family. He had a very strong drive to succeed and possessed great intelligence, which basing on his statement, were his fatherââ¬â¢s greatest influence in him. Good thing that Robert Graves have decided to write a novel of his account in France, because if he did not, there will be no compilation of stories that war-related story readers will be spending time with. On Arrival In France This chapter is a detailed anecdote about the intensity felt by the public during the First World War. He provided a clear depiction of what took place during the war, and gave a narrative visualization of the images prevalent in a war zone and the feelings that haunted the people ââ¬â including the threats of explosions and the fear of death which were rampant during the period. As a poet, he worked hard to enable himself in providing a clear depiction of the war stories, however, his capacity is only limited to what he had seen and experienced. Being a journalist is an entirely different profession from a poet, however, Grave proved the mutual intention and passion of both profession. In this light, I would make a comparative analysis between the works of Robert Graves and Joseph Lee Galloway, an American newspaper columnist, who was the only civilian present in the Vietnam War. Both of the two writers had proven their courage as civilians living amidst the war. The life of Galloway, as depicted in the movie ââ¬Å"We Were Soldiersâ⬠was a clear narration of the entire war scene, the feelings that were involved as he experienced violence in the middle of the war. On the other hand, Gravesââ¬â¢ autobiography successfully touched his readersââ¬â¢ minds in his poetic way of stressing out the value of life, especially when under grave threats against life during the war era. His courage was most tested at times when he had to stick to his decision that he ought to pursue his passion and continue fulfilling his profession even if it meant risking his own life in the middle of the war. Though he wasnââ¬â¢t literally fighting, he acted as a soldier in such a way that he was fighting for his life just to enable himself in providing the people with the most dangerous pieces of information and valuable lessons that were taught during war experiences. Also in this chapter, he showed a distinct psychological capability of a poet in carefully observing the natural tendency of the soldiers to act calmly while their insides were rattling at the commencement of the war. He justifiably narrated the real feelings of the soldiers as they faced the dangers implicated during the war. ââ¬Å"They never sang out of tuneâ⬠¦ â⬠was an emotional attack to a readerââ¬â¢s heart (Graves, Robert, Goodbye to All That). After Grave said that the soldiers were a bit frightened or nervous at the moment, they never sang out of tune. He asserted the justifiable manner at which the soldiersââ¬â¢ courage were supposed to be appreciated. He magnified the idea that though these soldiers were indeed afraid and trembling at the threat of dying, and the hollow future of their families at the pain of losing, still these soldiers didnââ¬â¢t back off at the brink of danger. Instead, they continued fighting notwithstanding the fears, pain and danger that were accustomed to their jobs. Guns in the Distance The battlefield was a mere case of ââ¬Å"survival of the fittestâ⬠. All around, soldiers were ready for the battle and all of them kept hold of their only partners during the war ââ¬â guns, ammunitions, bombs, grenades and other destructive weapons that were used by both sides. As the mere sound of explosions caused the soldiers to feel the danger and seek for refuge, they had learned all the tactics to preserve their lives. Consequently though, they were able to transform the fear into something that was fun, and something that calmed them down rather than causing even more threats and disturbance in them. The Trench Danger was everywhere and the trench was their only refuge. It served as their only shelter against all the atrocities and dangers from the enemies. However, the tranquility they felt in the place wasnââ¬â¢t enough to keep them from all the dangers of the war. Death was a presence though least welcomed, most prevalent in the war zone. And neither the shelter provided by trenches was enough to secure the soldiers from dying. The trench gives a soldier a chance to live longer, but he must suffer the consequences of being with it. He has to be strong enough to soak his feet to the wet and slippery trench. He has to be careful of the holes right and left, to the low and high wires of the field telephones and to the deep areas in the trench. He must be alert, cautious and apprehensive of all the bullets coming from anywhere, because bullets does not choose who to kill. It does not know who it wants to land on, to whose body or head or face. It just blows inside you and stops you from thinking, and feeling, and breathing. Moreover, the life in trench though provided a home for the soldier, was the least safe and comfortable amongst all the places disrupted by war. It would not keep them away from bullets, shells and other explosives that endangers human life. And though there were discomforts within the trench that had seemed to devoid the place of its tranquility, the trench was a place to hide ââ¬â even though it danger itself is inculcated within its borders. Battalion Headquarters There lies a great difference between the battalion headquarters and the trench. Wherein trench did not provide them enough protection and shelter from bullets and explosions, coupled with the discomfort within the area; the battalion headquarter was a comfortable place wherein the menace of the war was less visible and felt. However, ordinary soldiers did not experience comfort and luxuries that the place could offer. Rather, high ranking military officials were the ones who enjoyed the luxury of such place. It was a clear irony. The soldiers who were fighting face to face against death lived with fear, exhaustion and restlessness. They lived through the war with a miserable condition ââ¬â poor shelter, less time to feed themselves, and even lesser time to allow their bodies and minds to rest. And the foods they eat were not nicely cooked. Soldiers lived with all the discomfort, difficulties, inconvenience and troubles. While on the other hand, those high ranked military officials who are not facing the dangers of the open war enjoyed all the luxury and favors that they could avail of. They are not suffering the fear of dying because they were sheltered safe from all the atrocities of the war. The irony lies in the mere fact that those who are risking their lives and facing bullets and bombs most of the lives suffered from discomfort and danger; while there were those military officials who did not fight amidst the battle were the ones enjoying the favors that life could offer them. There is also an acquainted thought about how soldiers in the battle and the soldiers out in the battle behaves in front of the officers. When Graves narrated the time when they have passed through the group of men in the battalion headquarters, he is sure that the group were aware that they were officials, but they did not make any recognition. In the trenches, soldiers know how to honor them. They even call Graves ââ¬Å"Sirâ⬠, and gives recognition to the officers. They are well-disciplined, and yet, they are those in the danger zone. Did the war zone discipline them? If it did, then maybe it is better to put this group of soldiers in the battle field to cultivate a disciplined attitude. How was that? The Only Survivors Only the survivors of the battle were the ones who gained honors and established good reputations for themselves because they had the capability of passing their stories onto other people. They were able to narrate how they have lived their lives during the onset of the war. However, people had forgotten those who heroically died during the battle. Commemoration of the soldiers who died in the battlefield had been less probable because during this time, only those who survived became the center of attention amongst the civilians. And the tasks of remembering the courageous acts of those who did not survive were only left amongst the families of the non survivors. The heroism of these people had become a mere representation of a distinct part of the history, rather than heroism remembered and commemorated. Then how to survive in the battle anyway? When in the trenches, it is cold, no good foods, no rest, no peace of mindâ⬠¦ how are they about to survive in that kind of living? Does the survival of the fittest also mean surviving from cold, bacterias and viruses? We all know soldiers do not mind how far they could be dirty or gross, because all they have in mind is to stop the enemy from fighting and to battle against them. It is not part of their mission to have a sensitive stomach when they joined the military. If they need to eat the soil, they will, in order to survive in the battle. Half of the soldiers were lost because of coldness. They suffer severe rheumatism, or being frost-bitten. But those sufferings will not be acknowledged when they died. Only those who survived will get the great reputations. Only the fittest has the right to be accustomed. Those who died will just be part of the history. How sadâ⬠¦ Our Timetable Two hours? Is that a sleep or just a nap?. In this chapter, Graves illustrated the dedication those soldiers had for the sake of their duties. Their lives at the middle of the battlefield was spent with rifles, grenades, bullets, bombs and other ammunitions; with little time left for eating, sleep and rest. They have to work all day and night, with only two hours of sleep. Yes, they still have two hours to rest their minds and bodies, but do we think they could really rest in that situation? No, because they should be always alert in anything to happen because their lives are always at the risk and danger. In addition, the scarce time left for them to rest was spent in more desolation and increased vigilance that rendered them the incapability of spending that scarce amount of time for the rest needed by their body. Thus, rest became an abstract concept for them. For resting shall render them complacency that might induce more danger for their lives and the cause that they were fighting for. They could not rest for once, for there is a tendency that they will never wake forever. A Soldierââ¬â¢s Death This chapter was highlighted by Gravesââ¬â¢ anecdotes on the deaths of particular soldiers. The deaths by these soldiers were far worse than the deaths in the middle of the war. These deaths were more tragic. Soldiers decided to end their agony by suicide. The whole depiction of the battle was more engrossed in the mere fact that most of the soldiers faltered and lost their hopes. And it was more awful that these incidents were not properly documented and reported. Military officials didnââ¬â¢t have much of the courage to honestly admit that the emotional burdens caused by the war was far worse than the physical exhaustion that it imposed amongst the soldiers. Thus they made false accounts and fake letters and reports that were given to the families of the soldiers who committed suicide. How many soldiers have those kinds of stories? We do not know. We can not guess. Kill the Lice The life of the lice is like the life of the soldiers. Just as invaluable and ambiguous. Which was better to kill, the young ones or the old ones? Just like them, soldiers were killing soldiers of the enemy. But they did not care who they had killed, young or old. What only matters was that they were able to defend their cause. Killing has been their lives. Humans are like lice, living in the world, from birth to death. It matters not who shall die first, the same way that a longer life was only out of sheer luck. For normal people who does not understand the lifestyle of the soldiers, life is not compared with liceââ¬â¢s life. Being a human is far different from being lice. But for a soldier who lives like lice, there is a great similarity. Seems like there is nothing different between them. Live today, die tomorrowâ⬠¦ with any cause, nice or worst. In the life of a soldier, their life is ambiguous. Just like liceââ¬â¢sâ⬠¦ Gas, Sir, Gas! It was such a sudden false alarm. For the lower ranked soldiers, every sign of enemyââ¬â¢s attack meant danger, and they were supposed to do something about it. But on the part of the high-profiled officers, everything was just common scenario. The gas alarm was not a thing to apprehend the officers, because they knew how to analyze the situation. Their knowledge and experiences in every battle taught them how to react on such situations. For the common soldiers, it was panic; but for the officers who could sense the attack, there wasnââ¬â¢t any reason to get alarmed because they were ready for it. Thus, I would say that Robert Graves is a very intelligent writer. His writings really made sense and I do not doubt why he had become a legendary figure in the world of literary. ââ¬Å"Goodbye To All Thatâ⬠was a great success in touching the lives of his readers and generating a dramatic empathy towards anyoneââ¬â¢s emotions. He wrote all his war anecdotes because he wanted to forget and let go of all the disturbing experiences of the war. He discovered secrets, experienced many difficulties, he was a witness on many painful suffering and deaths. And as such, he wanted to forget these experiences, but he wanted to share everything that he was has learned through all these experiences.
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